Privacy Policy
Last Updated: January 2026
Love Casino ("we", "us", "our", or "Company") operates the afalaw.co.uk website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, telephone number, and other contact details you voluntarily provide when registering or contacting us.
- Technical Information: IP address, browser type, operating system, device identifiers, and pages visited.
- Cookies: Data stored on your device to enhance your experience (see Cookie Policy below).
- Usage Data: Information about how you interact with our Site, including clicks, time spent on pages, and referral sources.
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve our Site and services
- To track affiliate commissions and casino referrals
- To conduct analytics and understand user behaviour
- To send newsletters, promotional materials, and updates (with your consent)
- To comply with legal obligations and enforce our terms
- To prevent fraud and enhance security
Cookie Policy
Our Site uses cookies to enhance your browsing experience. Types of cookies include:
- Essential Cookies: Necessary for Site functionality
- Analytics Cookies: Help us understand user behaviour and Site performance
- Affiliate Tracking Cookies: Track referrals to partner casinos
- Marketing Cookies: Used for targeted advertising and campaigns
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to casino partners and affiliate websites. We are not responsible for the privacy practices, content, or security of third-party sites. We strongly encourage you to review the privacy policies of any external websites before providing personal information or engaging in gambling activities.
Third-party casinos and operators are independent entities responsible for their own data handling and regulatory compliance.
Your Rights
Under UK and EU data protection law (including the UK GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate information
- Right to Erasure: Request deletion of your data (subject to legal obligations)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a structured format
- Right to Object: Opt-out of marketing communications or processing
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO)
To exercise any of these rights, contact us at privacy@afalaw.co.uk.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Typically:
- User account data is retained for the duration of your account and 12 months after closure
- Affiliate tracking data is retained for 24 months
- Analytics data is retained for up to 26 months
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@afalaw.co.uk
Website: afalaw.co.uk
We will respond to data subject requests within 30 days of receipt.
Data Protection Officer/Complaints: If you believe we have violated your privacy rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.